Craft Platforms: Case studies 小郁竹艺-Xiaoyu bamboo artJune 17, 2020 2020-11-15 9:22
Craft Platforms: Case studies 小郁竹艺-Xiaoyu bamboo art
Expert Wei - a bamboo artist in Xiaoyu bamboo art
- Uses social media: Wechat, Tiktok
- Film short video on Wechat and Tiktok
- Mobile phone plays an important role in his craft such as recording videos
- He has started creating a
- He opened a public account on wechat, through which other people canq follow it and learn the latest news of the studio.
Figure 1: Xiaoyu bamboo art
“Xiaoyu bamboo art” originated in Tang and Song Dynasties, and has a history of more than 1000 years. Its main principle is to heat the bamboo by fire, so that the bamboo can be softened and then bent.There are many bamboo resources in Yiyang, so we use bamboo to create art products. Zhejiang, Sichuan, Guangdong, Guangxi and other provinces all have this skill, but now we are the only one here to stick to this oldest technology, and other places have changed.
Expert Wei has been a bamboo artist for over 27 years，he and his student have two studio, Training Studio and Production Studio. The training base is mainly used for:
- Research and development of new products, small batch production;
- Training for Chinese and foreign students: people from poorer countries;
- Traveling experience of primary and secondary school students:;
- Folk tourism
The Production Studio is used processing products.
- 中外学员的培训：比较穷的国家的人做 ；
DIGITAL ‘TOUCH POINTS’
Use of Social Media
He propagandize mainly through WeChat and Tiktok.
At present, the main sales channel is through the exhibition and Wechat. Every time he uploads pictures of products, they are sold immediately every time. There is a student who is responsible for helping expert Wei to make the website and improve Tiktok channel. At present, they are making videos by themselves, and there is no professional team.
Figure 2: wechat news
Figure 3: Bamboo vase
Expert Wei develops many new products from time to time. Figure 3 is a flower arrangement vase developed by his studio, which has won the favor of many customers who like illustration.
Figure 4: Tiktok news
Figure 6 (left) is a small video of Li Yan Studio’s entry into the Hunan Provincial Museum.
Figure 6 (middle) is to participate in public welfare activities to deliver love materials for children with cerebral palsy.
Figure 6 (right) shows the process of participating in the “Daxiu China-Journey of Embroidery”.
The challenges of applying digital platforms in Bridget’s craft activities
They don’t know too much about digital technology and don’t have professionals of promotion and marketing
He has many years of experience in bamboo production. At present, he has two studios, Training Studio and Production Studio. But his propaganda channels are still limited, mainly relying on wechat and tiktok. He and his students are currently trying to build their own website.
Last year, he started to realize the innovation of processing technology and bought some production machines, but some processes still need manual production.
Please visit the following site to know more about Wei:
Craftplatforms.org has been produced by the project research team at Queen Mary University of London, UK, and Hunan University, China.
Contact E-mail: firstname.lastname@example.org
Prof. Nick Bryan-Kinns
School of Electronic Engineering and Computer Science
Queen Mary University of London
London E1 4NS
Prof. Hao Tan
School of Design, Hunan University
Yuelu Mountain, Changsha